Leads are the lifeblood of any business, whether it's a service-based company or an ecommerce store. Without leads, businesses have no way of knowing who their potential customers are, or what they're interested in. That's why it's so important to focus on lead generation, and to make sure that your brand has a compelling offer that encourages visitors to leave their contact information.
One of the key benefits of growing your database via lead generation activities is that they allow smart automation platforms such as Klaviyo.com to track user behaviours on your website. When someone leaves their contact information such as email, phone number, first and last name of a webpage, you can use that information to track how that person interacts with your website and send personalised content to them.
With a platform such as Klaviyo, you can see which pages they visit, what products they're interested in, and how long they spend on the site. This information can be used to create targeted email campaigns or automations that are more likely to convert them to a paid customers.