Observations on our clients' data trends
- 9.9x Higher $/recipient on automations compared to campaigns
- 3.3x Higher Click Rates on automations compared to campaigns
- 7.4xMore conversions per recipient on automations
How do you build profitable automations?
The email automations we set up for our clients usually account for around 50% of the total Klaviyo attributed revenue and sales unlikely to have been recovered by campaigns. We use a combination of the standard eCommerce behavioural triggers and combine more complex attributes into segment-triggered automations to re-engage, educate, run surveys, manage the list quality and subscriber preferences, and more.
- Recover lost sales with scarcity, product-specific offers
- Create website behaviour-triggered promotions
- Display dynamic content relative to website engagement & location
- A/B test content to find winning email & SMS funnels