List Segmentation & Warming

Observations on our clients' data trends

  • 28.4% Higher open rates on segmented campaigns
  • 57.8% Reduction in unsubscribe rates on segmented campaigns
  • 6.4x Higher click rates on segmented campaigns

Can segmentation boost sales?

Knowing how to engage your list segments strategically will improve your sales as you retain subscribers longer and deliver higher-converting relevant content. Strategic list segmentation is also the key to successful account warming and re-warming (if your engagement rates are in decline).

  • Higher $/recipient due to more directed personalised messaging
  • Minimal unsubscribe rates as content is relevant and less frequent
  • Higher open rates and inboxing rates across email providers
  • Facilitates better management of respecting email preferences and re-engaging lapsed subscribers

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