Observations on our clients' data trends
- 28.4% Higher open rates on segmented campaigns
- 57.8% Reduction in unsubscribe rates on segmented campaigns
- 6.4x Higher click rates on segmented campaigns
Can segmentation boost sales?
Knowing how to engage your list segments strategically will improve your sales as you retain subscribers longer and deliver higher-converting relevant content. Strategic list segmentation is also the key to successful account warming and re-warming (if your engagement rates are in decline).
- Higher $/recipient due to more directed personalised messaging
- Minimal unsubscribe rates as content is relevant and less frequent
- Higher open rates and inboxing rates across email providers
- Facilitates better management of respecting email preferences and re-engaging lapsed subscribers