Sales and promotions? Watch this before you plan your next one!

Sales and promotions are potent tools in the e-commerce arsenal, offering a unique opportunity to engage customers and boost revenue. However, it’s crucial to approach them with a strategic mindset. Before jumping into your next sales event, consider the underlying reasons and objectives. Is it just because it's Black Friday, or are you trying to recover from a sales slump? Neither reason alone justifies a promotion. Let’s explore how to craft sales and promotions that enhance your brand without undercutting it.

Rethinking sales motives

Instead of reacting to external factors or attempting to quickly boost revenue, focus on creating automated and personalised sales through your email marketing. This approach targets only those customers who need that extra nudge to convert, rather than offering blanket discounts to everyone.

Targeted discounts through email automation

Utilise your welcome offers intelligently. If a customer hasn’t converted after the initial offer, consider triggering a special promotion. Similarly, use the lapse in repurchase as an opportunity to re-engage with a tailored sale. This method maintains your brand’s value while effectively targeting potential sales.

Rewarding loyalty over broad promotions

Instead of large-scale discount events, consider enhancing your loyalty program. Rewarding existing customers is more cost-effective as it doesn't involve additional acquisition costs. Structure your loyalty program with tiers, offering varying earning opportunities and rewards based on customer engagement and lifetime value.

Navigating major sale events like black friday

When participating in major sales events, critically assess your reasons for joining. If your advertising budget can’t compete with the big players, focus on leveraging your existing customer base through email marketing and loyalty programs. Use these channels to offer exclusive deals or early access, creating a sense of urgency and exclusivity.

Innovative promotion strategies

Think beyond the conventional site-wide discounts. Consider rolling out a series of time-sensitive offers, creating a sense of urgency and exclusivity for your subscribers. This tactic not only keeps your audience engaged but also allows you to quickly pivot away from less successful offers.

Balancing discounts with profit margins

During sales, it’s vital to maintain a healthy profit margin. Bundle offers, buy-one-get-one deals, and bonus points are excellent ways to encourage higher order values while protecting your bottom line. These strategies also provide an opportunity to test different offers, repeating successful ones and discarding the rest.

Conclusion

Effective sales and promotions require more than just slashing prices; they demand a strategic approach. By focusing on personalised, automated promotions and rewarding customer loyalty, you can enhance your brand’s value and ensure profitability. Always align your sales strategy with your brand’s ethos and long-term goals.

Marketing videos

How much money should your email marketing bring to your eCommerce?

Do you know your break-even ROAS? And does it matter?

Sales and promotions? Watch this before you plan your next one!

Is email marketing going to be dead in 2024?

Is Email Marketing good or bad for Facebook ads?

Loyalty programs? Do they really work?

Questions Answered

What are your business hours and availability?

Our team is available across multiple time zones to ensure we can serve our clients effectively. Our standard business hours include:

- For AEST: Monday to Friday, 07:00 to 18:00
- For EST: Sunday to Friday, 16:00 to 03:00
- For PST: Sunday to Thursday, 13:00 to 00:00
- For CET: Sunday to Friday, 22:00 to 09:00

In addition to these hours, we also offer after-hours support for high-priority work, ensuring that urgent client needs are addressed promptly and efficiently.

Is my data safe with you?

At Multimerce, we don't directly manage your data; rather, we access it through marketing platforms like Meta, Google, and Klaviyo. These platforms are responsible for the security of your data.

Nonetheless, we adopt stringent security procedures on our end, including enabling two-factor authentication (2FA) for all accounts and users, to ensure an additional layer of safety for your information.

How does the pause feature work?

We recognise that your needs may vary from month to month, and you may not require a continuous stream of Digital Marketing work. That's where our subscription pause feature becomes valuable.

From your client account, click 'Pause' subscription and choose between your preferred date, immediately, or a future pause.

You can also cancel your pause and start working with us again straight away if your needs change.

How are payments processed?

We use Chargebee to manage and process all recurring payments for our subscriptions. This robust and secure platform accepts a range of payment methods, including all major credit and debit cards.

We prioritise the security of your payment data, adhering to strict data protection standards to keep your financial information safe.

Through your account, you have full access to all invoices and billing details, and you can easily pause or cancel your subscription at any time.

Can I pay by invoices instead of subscribing?

To streamline our billing and accounting processes and maintain a focus on what truly matters—marketing—all payments (with the exception of quarterly pre-paid billing) must be made through our subscription plans, charged at the chosen intervals.

Opting for the convenience of your debit/credit card payments can unlock special benefits provided by many card companies, such as discounted travel fares, loyalty benefits and more.

Are there any refunds if I don't like the service?

We take pride in delivering high-quality work and provide simple and transparent pay-as-you-go pre-paid services. As a result, we do not provide refunds. However, we honour your trust in us to deliver work that fits the brief and are open to working with you to achieve the desired result.

Multimerce is one of the emerging leaders unlocking the power of hyper-personalised experience from first-touch to brand advocate

Let's connect and build something great