Shopify liquid templates let you build any type of content (products, collections, pages, blogs and articles) via the theme customiser. This is a powerful and fast solution to build UX and conversion-ready landing pages.
Watch the video to get started and follow some crucial key-elements that a conversion rate optimised page should have below!
When building a landing page, keep in mind:
-
On average, visitors spent 30 seconds to a minute on a website. Deliver the most important information above the fold.
-
Reviews/testimonials helps building brand trust (especially if delivered via video or photo testimonials). Try to leverage these when possible on the page.
-
FAQs are a great way to deliver additional information at the bottom of the page and overcome objections. Leverage them when possible.
-
Most visitors are via mobile phones, when using the theme customiser use the mobile view editor